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Chapter 4: Strategies for Pricing Information

Pricing Information Goods Encyclopedia Britannica sold 32 volume of hard cover book for $1,600 but Microsoft sold the similar information goods in CD at $49.95. then Britannica started providing online subscription at $ 2000 per year large libraries took the subscription but market share started eroding. In 1990, Britannica, started selling CD to home market […]

Unit 2: Object Orientated DBMS

The Object-Oriented Data Model Object-database systems have developed along two distinct paths: (1) Object-Oriented Database Systems. The approach is heavily influenced by OO programming languages and can be understood as an attempt to add DBMS functionality to a programming language environment. The Object Database Management Group (ODMG) has developed a standard Object Data Model (ODM) […]

Chapter 4: Entrepreneurship Competency Development (ECD)

  Very Short Question Answer 1. Define entrepreneurial competency. Entrepreneurial competency may be defined as the key characteristics that should be possessed by an entrepreneur to perform entrepreneurial functions effectively. In other words, the sum of experience, knowledge, skills and attitude essential to being an entrepreneur is termed as entrepreneurial competency. 2. What do you […]

Unit 10: Security

1. Here are four headlines with ambiguous meanings. Expand them in two ways: first to indicate the intended meaning, then to Indicate the unintended ambiguous meaning. POLICE FOUND SAFE UNDER BLANKET PASSENGERS HIT BY CANCELLED TRAINS RED TAPE HOLDS UP NEW BRIDGE POLICE SHOOT MAN WITH KNIFE ANSWER 1. Intended meaning: Police officers have found […]

Unit 9: Responsibility

1. Imagine you were the judge for these cases. What would your punishment be? abandoning thirty-five kittens in a forest on a cold night calling a police officer ‘a pig’ constantly annoying neighbours by playing very loud music speeding near a school. ANSWER If I were the judge for the above mentioned cases, my punishment […]

Unit 8: Image

1. Finish these exchanges by completing the responses. I’ve lost my keys. (You/leave/ at home). My laptop’s been stolen. (You/lock/office door.) She says she didn’t get my email. (You/sent/wrong address). He doesn’t know about the new office opening hours. (He/read/memo). Someone’s opened my private email. (You/tell/anyone/your password.) I’ve lost that document I was working on. […]