Chapter 11: Information and communication Technologies in the Hollywood’s global Primacy

Hollywood, Defined Hollywood is a physical place, a district of the city of Los Angeles, California. Hollywood is a metaphor for the American entertainment industry. Hollywood is defined as the system of the US entertainment industry revolving around the following six major companies that are part of the Motion Picture Association of America (MPAA): Paramount […]

Chapter 10: Thriving in a new economy

Digital Economy Digital economy refers to an economy that is based on digital computing technologies, although we increasingly perceive this as conducting business through markets based on the internet and the World Wide Web. The digital economy is also sometimes called the Internet Economy, New Economy, or Web Economy. Digital economy is defined as an […]

Chapter 8: Strategies for Information Industries

Cooperation and Compatibility Strategies for Competing in n/w markets. Openness strategy Open migration Discontinuity Who are allies and enemies? ‘Coopetition’ Captures the tension between cooperation and competition Establish Standards & create a single n/w  of compatible users. How Standards Change the Game? 1. Expanded network externalities Enhance compatibility, interoperability Make network larger, increase value Share […]

Chapter 4: Strategies for Pricing Information

Pricing Information Goods Encyclopedia Britannica sold 32 volume of hard cover book for $1,600 but Microsoft sold the similar information goods in CD at $49.95. then Britannica started providing online subscription at $ 2000 per year large libraries took the subscription but market share started eroding. In 1990, Britannica, started selling CD to home market […]

Unit 2: Markets for Information Goods

Markets for Information Goods Technology changes but Economic laws do not. If you are struggling to comprehend what the Internet means for you and your business, you can learn a great deal from the advent of the telephone system a hundred years ago. But many of today’s managers are so focused on the trees of […]