Unit 1: Managerial Economics Basic
Unit 2: Markets for Information Goods
Unit 3:The Role of Information in an Economy
Unit 4: Strategies for Pricing Information
Unit 5: Rights Management
Unit 6: Market Strategies: Switching costs and Lock-in
Unit 7: Networks and Positive Feedback
Unit 8: Strategies for Information Industries
Unit 9: Antitrust and Information Policy
Unit 10: Thriving in a new economy
Unit 11: Hollywood's Global Economy Leadership
Unit 12: The effects of continual disruption
EIC Book
EIC Book