Antitrust and Information Policy Antitrust refers to government policy to regulate or break up monopolies in order to promote free competition and attain the benefits that such competition can provide to the economy and to society as a whole. Since the government’s rules inevitably affect industry participants, no executive in the network economy […]
Chapter 6: Market Strategies: Switching costs and Lock-in
Recognizing Lock-In When the costs of switching from one brand of technology to another are substantial, users face lock-in. Situation when user is compelled to stick to current brand or product Switching costs and lock-in are ubiquitous in information systems, and managing these costs is very tricky for both buyers and sellers. Examples of lock-in […]